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TUI'S LINGERIE ACTIVATION CAMPAIGN



Activating a new product need a great campaign for engaging the right consumer by its uniqueness




01 Challenge


Tui's Collection is a brand based on singapore that selling women's fashion, from the head to toe. on the last spring session Tui would like to launch their Lingerie product. The mission is to show the lingerie design character which following the 60's Era, so we have to plan the tone and the video concept as the brief .



 


02 Solution


We work alongside with TUI's Team to established a strategy align with the brand vision and ambition to get inside a big market and to introduce the brands to the international market. By following the target and vision of Tui, we finally achieve our target



 


03 The Result


100% Vintage Concept

100% Tone Picture Target



 


04 Content Review







 

User Testimonials



Its a perfect outcome, it is definitely match with our vision

- Tui owner of Tui's Collection



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