TUI'S LINGERIE ACTIVATION CAMPAIGN
Activating a new product need a great campaign for engaging the right consumer by its uniqueness
01 Challenge
Tui's Collection is a brand based on singapore that selling women's fashion, from the head to toe. on the last spring session Tui would like to launch their Lingerie product. The mission is to show the lingerie design character which following the 60's Era, so we have to plan the tone and the video concept as the brief .
02 Solution
We work alongside with TUI's Team to established a strategy align with the brand vision and ambition to get inside a big market and to introduce the brands to the international market. By following the target and vision of Tui, we finally achieve our target
03 The Result
100% Vintage Concept
100% Tone Picture Target
04 Content Review
User Testimonials
Its a perfect outcome, it is definitely match with our vision
- Tui owner of Tui's Collection