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Building a Nostalgic Theme Campaign for the new Sister Brand of Magali Pascal



01 Background


Paris born fashion designer, Magali Pascal designs easy-to-wear pieces that embody effortless French style in their high-end design. Inspired by the Parisian "Bourgeois Boheme" spirit, Magali Pascal's collections are recognisable in their feminine, vintage aesthetic.

Since its founding in 2004, Magali Pascal has launched a sister line Nomàd by Magali Pascal: a laid-back summer essentials line which is available exclusively in Magali Pascal boutiques and online.

With two stores in Sydney and four boutiques in Bali, the brand has gained an international following. Her designs can be previewed in Europe during Fashion Week and are selectively stocked in high-end boutiques around the world.



 


02 Challenge


We conceptually design the content tone as in a 60's Era. Reminding all female in the world how fancy, cute and fun the fashion industry back then. Magali will use this Images to represent their newest collection in Spring Summer 19, so we have to make every aspect of the campaign as eye catchy as we can. Stealing the first 5 Second of Audience will be our main mission for this activation campaign



Here is a little Sneak Peak of what we done with the short video






 


03 Result


Magali Pascal Successfully launch their product and have a fabulous launching dinner with a view of Bali's Celebrity and Influencer, and have a great positive responses from the brand beloved Costumer




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