Behind The Brand
Beddoni is a reflection of the life and style of its founder, Sharon, who resides in Singapore with her husband and two children, Zoe and Noah. Becoming a mother was the catalyst for starting the brand, and she wanted to try her hand at nurturing small humans while running a small business while also nurturing her own passion in design.
As a mother, one of the deepest connections Sharon shares with her children is during the most intimate of family moments – getting the kids ready for bed. Not willing to succumb to a sea of dreary, cookie cutter and TV-character laden offerings, she set out to design the type of simple, satisfying nightwear she visualised her children and herself bonding and relaxing in.
She envisaged a sleepwear collection with an elevated approach in terms of design and production, offering comfort and character for the sartorially minded modern woman and her loved ones. And behold – Beddoni was born.
Back to Back again with the one and only Jessica Candradi, we've been challenge to create some emotional images and video, as the owner of the brand Sharon would like to tell their audience about their branding vision,
Heidi Austin, whose passion and heart is larger than life itself. They say the best life lived is one filled with spirited spontaneity and zest – which Heidi is no stranger of. Spanning from volunteerism in Southeast Asia to Bali, where she is currently based, Heidi’s zeal for exploration is truly unmatched.
Founder of Eve & Austin, Heidi’s works in the beauty landscape are reflective of her spirit and candour. Inspired by the earthy, afternoon glows of summer and the beach, her works are peppered with natural tones to elevate one’s natural self. Coupled with her impressive experience in the hair and makeup scene, it is easy to see why many are drawn to her brand. "by Beddoni"
The first video have a theme about the early in the morning activity with their muse
The Second Video about what will the muse do before she falling a sleep with her kids