Fullhardy Spring Summer 18

Fullhardy is an indonesian brand of carefully crafted leather products with sophisticated vintage designs. A leading specialty retailer of quality outwear and accessories, beloved all around the world.

Designed by masters of their craft, each of Fullhardy’s products is designed with love and handmade with full dedication, using only the best materials.

Service

Photography, videography, campaign direction

Client

Fullhardy Indonesia

Year

2016 - Present

We worked with FullHardy to develop a strategy in alignment with their brand vision and business goals to break into the international market.

By defining their brand identity we channeled FullHardys unique style and personality into a strong content campaign and reached hearts all over the world.

POSTER

DESIGN

When it comes to successful brands,

consistency is everything.

Our experienced marketing team established brand guidelines and set a new standard for how FullHardy present themselves across all channels.

The new guidelines helped them to position themselves as an authority in their niche, and to convey their personality and core values. Thanks to our direction in video- and photography their visual and verbal representation has never been stronger.