FASHION CREATIVE AND PRODUCTION TEAM
FURLA The Arch Campaign
Documenting Furla Fashion presentation in Milan Fashion week and established a video content introducing their new Logo with the one and only Nicole Wong
Service
Videography,
Photohraphy
Client
Furla
Year
2019
an ARCH
Furla landed on a symbol the perfect symbol that represented the view of thee company —an arch. "There is an arch at the entrance of Fondazione Furla. It's a symbolic point of view. You enter in a new world, enter in Furla world, it's inclusive, Furla loves you," the brand's CEO Alberto Camerlengo tells Bazaar.com during their Milan Fashion Week Spring 2020 presentation.
The arch symbol serves as the closure on their most well known styles like the pochette, crossbody, saddle bag and beyond. In terms of colors they have something for everyone, whether you lean towards neturals like black or cognac, or a quintesstial spring hue like pink. The Spring 2020 range will also offer up printed accessories with florals and chainlinks.
KEY
OPINION
LEADER
CONTENT
Not only capturing their presentation during the Milan Fashion week moment. We also got a Change together with NplusC Agency and Nicole Wong to execute their KOL content development for furla Singapore
