Content Creation for 906 The Label
906 The Label is a fashion brand that focused to create a simple collection based on linen materials. In order to wider the market, they reach us to help them build the brand from the concept till the production.
Rebranding, Photography, Videography
906 The Label
2016 - 2017
Millennial women value authenticity and prefer experiences over products. 906 the label mission is to reach and serving their audiences with the real experience when they buy 906 item.
By telling brand and product stories centered around the experiences that you have in clothing, and not the actual garments themselves, we could establish a position and point-of-view that differentiates and connects with a like-minded culture of individuals.
In order to introduce the product to international market we also arrange the campaign production outside Indonesia. One of the successful overseas campaign is 906 Tokyo Campaign Session.
Through exploration and iteration, we were able to establish a content rooted in raw aesthetics, real personality, and authentic opinions; as a brand with something to say, we designed how it was said by making it simple, but significant — bold typography, strong images, and a minimal elegance.
As we designed the system, we established brand guidelines and standards that communicate how to best represent the brand across channels.
The new guidelines help them express their positioning, personality, and beliefs. Along with this, it provides direction for video and photography, as well as the the visual and verbal standards that we refined to define their new brand identity.
Elevating product presentation
What does it mean to focus on the customer experience of eCommerce? One contributing factor is how we present the product throughout the user journey from browsing to purchase. The eCommerce product listing pages and product detail pages are designed to provide context and motivation through original creative content, such as videos, trends, collection call-outs, and branded imagery.